Metrics can be good, but numbers just for numbers-sake makes you dumber, not smarter. Sending three emails a day to a first-time customer who only occasionally shops is really dumb.
In the case of this particular retailer, every other part of marketing was clearly done with taste. Why not apply that taste to email? My guess is metrics. Someone somewhere is getting paid based on some volume-based metric.
What perplexes me is why don’t more retailers default to weekly? A constant barrage of email not only hurts their brand, it’s also counterproductive in that it drives customers to unsubscribe and mark as junk.
One aspect of digital marketing that has never made sense to me is constant email. After ordering some new clothes, I was sent multiple emails a day. I didn’t unsubscribe because I liked the clothes well enough the retailer provided a once a week option.
I mean seriously, sometimes I wonder if USB-C is criticized because it’s the only type worth criticism.
That moment you realize your camera has a micro USB port that does not match any of your micro USB cables.
Going to recess until after the inauguration suggests that Democratic leadership sees yesterday’s attempted coup as merely political theater. I can only hope that our next president and congress have the courage to unambiguously respond to this ongoing threat to our democracy.
But hey, at least multinational corporations and billionaires got their tax cuts. Am I right?
I can’t help but think that none of this happens without the midterms. Imagine the damage that could have been done if Dems didn’t take the House in 2018. There is a chance democracy would have died. The enemies of democracy will run again in 2022.
Midterms matter.