Maybe they shouldn’t, but job titles clearly do matter. Put a higher title on your email and see what happens. Dollars to doughnuts, someone comes by to tell you to change it back. Job titles represent influence and power. Anyone telling you otherwise is gaslighting.

I have challenged my own job title throughout my career whenever I feel my role has outgrown it. More often than not, the response wasn’t that my role hadn’t grown, but rather that that job titles shouldn’t matter and that making any issue of it is vain.

“There’s a whole bunch of people like me out there that are screwing it up for people like me” is one of the best truisms I have ever heard on a podcast. @RecDiffs

Speaking of 1984…

By merely replacing “worker” with “Republican”, it’s hard to argue that Big Brother’s speech from Apple’s 1984 ad doesn’t accurately describe today’s Republican Party under Trump.

Today, we celebrate the first glorious anniversary of the Information Purification Directives. We have created, for the first time in all history, a garden of pure ideology—where each worker may bloom, secure from the pests purveying contradictory truths. Our Unification of Thoughts is more powerful a weapon than any fleet or army on earth. We are one people, with one will, one resolve, one cause. Our enemies shall talk themselves to death, and we will bury them with their own confusion. We shall prevail!

This most recent episode is why I love @atpfm. In-show @siracusa: A lengthy monologue on the future of Apple’s UI frameworks that is both well articulated and informed by history.

After-show Siracusa: “Just drink a cup of olive oil, and you’ll be great.”