The ad opens with Jack in the Overlook Hotel, angrily sitting at his typewriter. Wendy sees him. Frightened, she runs off with Jack in pursuit. Unable to find her, Jack returns to his writing desk to find his typewriter has been replace with a Macintosh. Jack is so delighted by its elegance and ease of use that he’s transformed. He is truly happy. Subsequent cutscenes show him being a good family man, playing with Danny, helping Wendy, etc… The ad ends with Jack winning an award for his novel.